01. Coursework Brief

 Brief 4: Music Video and online  

Requirements of the brief  

You work for an independent media production company. You have been given the task of producing a three-minute music video for a narrative song* by a fictional band/artist signed to Beggars Group, and two pages for the working website for the band/artist.  

You may use an existing song for your music video (this does not need to be copyright free). The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a narrative illustrating or commenting on the song, or a mix of performance montage and other narrative elements).  

The web pages must promote the band/artist to its target audience and enable fans to interact with them.  

Summary of brief requirements:  

• Statement of Intent (approx. 500 words).1  

• Music Video: One, three minute music video.  

• Distribution channel: Content must be age-appropriate for young adults from the age of 16. 

 • Number of web pages: One homepage and one linked page. 

 • Cross-media production target audience: A primarily 16–25-year-old middle and upmarket media literate audience.  

There must be a clear sense of branding across the two elements of the cross-media production.  

Production detail that must be included  

The production of the music video must include (as a minimum): 

 • Range of camera shots, including shot distances, angles and movement as appropriate to a music video.  

• Editing of footage appropriate to a music video.  

• At least two different uses of mise-en-scène.  

• At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).  

• Graphics/titles to include the name of the track and the name of the band/artist.  

The production of the web pages must include (as a minimum):  

• Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website.  

• A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the music video.  

• Appropriate conventions of website design, including an original title and logo for the band/ artist’s webpage and a menu bar.  

• Text introducing the band/artist.  

• Working links from the home page to the other page.  

• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.  

 

* A narrative song is a song which tells a story through its lyrics. Allow any song that may reasonably be considered to convey a sense of narrative or story