Codes and Conventions of Artist's Websites
Mise en Scene
- light makeup, classic blonde hair, oversized clothing (typical of Eilish' style)
- seductive, melancholic facial expressions similar to her style of music
- beige backgrounds, very plain and neutral backgrounds
Lighting
- high key, naturalistic lighting, but some use a spotlight specifically on her
- soft light to make her seem angelic
Shot Type
- medium close-ups or long shots
- centre framed, making her the sole focus of the images
- low angles are used to maker her an idol and someone to look up to
Typography
- the typography is white, so it will be bright and noticeable
- serif font, creating a classy and respectable feeling
- small writing so all the images are the main focus
Layout and Design
- images and writing are central on the page with wide margins on either side
- balanced, organised, easy to use
- links to spotify, music videos and social medias
- subscription pops up and there is a separate tab to make it easy to find
- no adverts for products that aren't her own
Language
- short and precise word choices so it is easy to read and not cluttered
Colours
- neutral, muted colours such as beige, white and tan to match her soulful, down-to-earth vibe
Audience
- target audience of girls around the age of 12-20
- current and up-to-date on trends to gain the attention of the younger generations
Mise en Scene
- images are full of colour and are lively
- there's a maximalist feel to the images, often using lots of props and set pieces such as images of her in a chair surrounded by clutter
- her makeup is glamourous and sparkly, fitting the vibe of her music which is often thrilling
- most outfits are plain and casual to fit her natural, narrative stories however some (especially concert pictures) are extravagant and over-the-top
Lighting
-lighting is often coloured with gels, usually purple or for more natural images there is a soft, yellow tinted lighting with a soft focus on her
Shot Type
-most images on her website are in medium longshot or close ups
-images from her music videos or her concerts show most of her body and the set/props around her whereas images for her album covers or products are close up with shallow focus to keep the attention on her
Typography
-bold, sans serif font
-writing is easy to read and understand
Layout and Design
-includes information on her upcoming tours and albums
-links to merch shop and subscription and tour dates
-music videos on homepage that link to her YouTube channel
-grainy tint over most of homepage apart from important information
-no adverts from anything not related to her
-in top right corner there are links to her social media pages/music streaming sites making it easy for fans to find more sources of information and products
Language
-there isn't a large amount of text, most of the sentences are either only a few words long or bullet pointed
-this makes her website easy to read as all information is precise
Colours
-lots of purple to match her new album 'Midnight'
-vivid colours, making her vibe feel lively and youthful
Audience
-target audience of Gen Z and Millennials
-mostly female
-her brand targets this audience by including female empowerment messages, stereotypically girly colours, and representing her as an icon/making her into someone people wish they could be like
Mise en Scene
-each album has a different aesthetic (for example Froot includes space and rainbows, whereas Electra Heart is retro)
-images include excessive amount of makeup, often with coloured or big eyeliner, red or bright pink lipstick, big lashes
-hair is either a wig or in a big, glamorous hair-do
-there is usually no props in the images
-backgrounds can either be in front on a backdrop or on location
-short clips from music videos are also included
Lighting
-most videos have low key lighting, as they're often set at night in dark areas
-images use high key lighting, keeping Marina as the focus of the images
Shot Type
-images are close ups of her face or medium close ups showing her in different circumstances
-videos are often medium close ups, allowing you to see the dancing/movements she's making
-other videos are more like moving images, showing her as artistic
Typography
-there is a lack of writing across the whole website
-writing is well-spaced and easy to read
-website uses sans serif font, however album covers shown on the website often use a serif font
Layout and Design
-mostly images, no writing or information about herself other than asking for subscriptions or links to other webpages
-links to her social medias
-link to her shop
-subscription at the bottom of each page
-one side includes images, the other includes videos
-at top of each webpage there is a link to buy her album
-no adverts apart from her own merchandise
-as you scroll more information comes onto the page
Language
-other than links and subscription pages there is no chunks of text on the screen
-the language is simple
Colours
-bright, youthful
-lots of blues, pinks and yellows
-each album has a different colour palette
Audience
-she has a target audience of younger teen girls
-mainly a female audience
