Investigation into Codes and Conventions of Websites

 

10. Practice Tasks

09. Camera Research

07. Production

HD version:

https://17bartlam-morganf.wixsite.com/musicvideo

08. Website

 Homepage: https://17bartlam-morganf.wixsite.com/searlemusic

Hyperlink: https://17bartlam-morganf.wixsite.com/searlemusic/newsletter

To get to this page you need to click the link in the dashboard at the top of the page saying 'Newsletter'

My audio-visual piece is a blooper reel on the hyperlinked page.

Home:

Newsletter:

06. Planning Production - Website

 

                     

05. Planning Production - Music Video

 

Storyboard - 'Escape (Pina Colada Song)'

shot one - argument during the opening instrumental

shot two - 'I was tired of my lady...'

shot three - '...we'd been together too long.'

shot 4 - 'like a worn out recording of a favourite song.'

shot 5 - 'so while I lay there sleeping, I read the paper in bed.'

shot 6 - 'and in the personal columns, there was this letter I read...'

shot 7 - 'if you like pina coladas... write to me and escape.'

shot 8 - 'I didn't think about my lady, I know that sounds kind of mean.'

shot 9 - 'but me and my old lady had fallen into the same old dull routine.'

shot 10 - 'so I wrote to the paper - took out a personal ad.'

shot 11 - 'and though I'm nobody's poet, I thought it wasn't half bad.'

shot 12 - 'yes I like pina colada... where we'll plan our escape.'

shot 13 - 'so I waited with high hopes'

shot 14 - 'and she walked in the place.'

shot 15 - 'I knew her smile in an instance, I knew the curve of her face.'

shot 16 - 'it was my own lovely lady.'

shot 17 - 'and she said 'oh, it's you, then we laughed for a moment.'

shot 18 - 'and I said 'I never knew.'

shot 19 - 'that you liked pina colada.. you're the lady I've looked for'

shot 20 - 'come with me and escape!'

03. C and C Production

 Codes and Conventions of Narrative Music Videos

Goodbye Earl - The Chicks

-Starts like a film, includes credits establishing each of the characters in the narrative

-Shows pictures of the girls at the start, giving context for their life before the song starts

-Band is stood mouthing lyrics while in the background the story is taking place

-Choreographed dance sequences

-Outfits are trendy for the time

-Costuming is used for comedy through the exaggerated stereoytypes created

-0.25 mid close up on lead singer of band, creates a connection with the audience

-1.38 medium long shot, shows emotions from the band

-2.03 camera shot from beneath showing all the women looking down (meant to be to Earl's dead boy)

-2.29 medium long shot with band holding their instruments and singing which presents them a s performers

-2.31 the props are used to help tell the story as the pictures on the wall correlate to the time of year it is

-3.09 all characters and the band start dancing together in a long shot

ABBA - Knowing Me, Knowing You

-The video repeatedly zooms in onto freezeframes

-They're dressed in popular clothing and makeup for the time

-0.09 there's a close up on the main singer mouthing the lyrics

-0.18 the video freezes on a key movement 

-0.30 the two singers are stood together with a black background

-0.46 the camera pans between the two singers

-0.57 the camera tracks the singers around, and frames them with other people

-1.35 the main singer is framed to the left while the second singer is in the upper right in a feathered circle

-1.48 the camera pans around the singers in a circle

-2.10 the camera zooms in and focuses on the main singer, leaving the others out of focus

-2.38 the images fade into eachother rather than harsh cuts

-3.51 the video ends with the two women walking into the sunset

ABBA - Take a Chance on Me

- Both women are dressed fashionably for the time, and each with their own colours

-0.04 all four band memebrs are in their own seperate square

-0.29 close up on female singer, repeated with other singer afterwards

-0.53 artists are singing to the camera

-1.14 frame holds onto each artist seperately 

-1.19 feathering around the corners of the video

-1.49 tracking shot outwards until looking down on the two women dancing

-2.18 backlighting, coloured light outlining them

-2.37 slow-mo with videos over top eachother slightly opaque

02. Statement of Intent

 Brief 4: Music Video and Online

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx 400 words)

The first thing that struck me about the brief was the audience, and in particular the 'media literate' idea. With that in mind I decided to focus on intertextuality as I felt that would be an important characteristic of something that would appeal to that kind of audience. It was this decision that drew me to create some with a retro feel, both musically and aesthetically.  In order to create a connection between the audience and the performer to present them as accessible, I have decided to include direct mode of address throughout my music video by using close-ups and the artist singing to the camera. My main inspiration was bands like ABBA, as I have stayed with a 70s theme due to the song I have chosen being released in the late 70s. I will follow common conventions of ABBA videos such as 'Knowing Me, Knowing You', as I plan to include their freezeframes, split screens and I will include a similar ending of my artist walking off into the sunset.

Statement of Intent - Website

I will have a banner along the top with hyperlinks to the different pages on my website; my artists name will be at the top of the page with an image of him; I will have a subscription service at the bottom of the page; and I will also include links to social medias. My second page will be in a scrap book style in order to keep the aesthetic of the 70s. I will connect to my audience by talking directly to them in the text and direct address in images. My Audio-Visual piece will be a Q&A with the artist, including some behind the scenes, which I aim to use to make the audience feel connected with my artist. There will be tour dates and merchandise included on my website, which is a common convention I found on current pop singer's websites.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

To connect my music video to my artist's website, I will include a link and suggest fans go to the website in the end credits of my video. On the website, fans can find behind the scenes pictures and videos about the creation of the video, with a suggestion to check out the music video. On my homepage, I will include posters saying my new song is 'out now' and show the different types of physical copies you can get the new song on. 

04. C and C Website

 Codes and Conventions of Music Artists Websites

Billie Eilish

- Banner across top, including name, social media links, and hyperlinks to other pages on website
- Image of newest song
    *Artist facing away from camera
    *Grainy filter over image, giving a retro feel
    *Retro style inforced by 50s clothing and hairstyle
    *Tighter fitted clothing to what we usually see her in
    *High key lighting, allowing us to see everything
    *Barbie font due to collaboration with new film (which her new song was written for)
-Links change colour when hovered over
- Serif fonts used across banner, white or light beige colour text, small however still easy to read due to large spacing
-Large margins by side of image
- Brown background, matches earthy tones used in background of image
- Image includes a link to buy her new music

- Music videos are included on the website

- Two most recent songs

- Grainy filter over videos

- Don't play until you press button

- Thumbnail image shows artist

    *Blonde (famous for the artist), stylish hair

    *Soft, subtle make-up

    *Traditional, modest clothing

    *Video made for Barbie film includes props surrounding Barbie dolls

- Album cover, links to page where you can buy her music

-Artist included

    *central on album

    *soft make-up
    *Wrapped in soft, light clothing

    *Staring into distance (dreamy)

    *Tears down face, however expression is simple

-Serif, white font (easy to read)

-Includes link saying 'listen' which takes you to page to buy music (easy access)

- Advert for her perfume brand

- Links to her storefront on the image

- Artist framed to the right, while text is on the left

    *Seductive, presenting her as someone you want to be

    *Clothing clinging to skin due to rain

    *Hair is dark, contrats previous images

    *Dark background

-Large serif text, with information on the product beneath

-Each product links to her storefront

-Text beneath links to storefront, changed colour when hovered over

-Two products related to her collaboration with new Barbie film

-Subscription at the bottom of the page

-Links to social media at bottom of page again

-Terms and conditions and a link to her record label

Taylor Swift

-Banner headline, includes hyperlink to other web pages and her social media pages

-Subscription pop-up along bottom of page

-Automatic video, on continuous loop, trailer for new tour film

-Name in capital letters, bold, sans serif and central

-Poster for tour film beneath trailer

-Banner across page

-Large serif font text, bringing attention to what it is and where to get it

-Glamourous image of artist, represented in her branded way with blonde hair with a fringe, bejewelled clothing, and red lipstick

-Album cover for newest release

-Cover includes artist (with branded look of blonde hair and fringe with red lipstick)

-Margins which match the header and subscription footer 

-Name across album, in bold capital letters similarly to the header

-Different ways to buy her music

-Available now button links to her storefront

-Background blends into the header and footer

-Text looks handwritten

-Background blends into the blue sky from the album, however to match the rest of the website

-Text looks handwritten

-Text is either coloured or highlighted the same colour as her exclusive vinyl

-Includes a list of what comes with the exclusive vinyls

-Images of vinyls and text have links to where you can buy the products

-Banner across page saying her album midnights is out

-Flame in image continues flickering while the rest is still

-Artist's makeup matches the aesthetics of the album (glittery, blue eyeshadow)

-Link in text to storefront

-Text is sans serif, coloured in dark blues, whites and purples to match the style of the album and be easy to read

-Image of artist as background

    *artist shown with head in hand and a phone in her other hand, following the same vibe as her song

    *we can't see her face

    *clothing is very casual and relatable, contrasting other images we saw of her performing

    *lighting is low-key making the image mysterious 

-Four different types of vinyls are included, each having their own image on the sleeve and own colour on the record

-Each vinyl has a link to where to buy

-Text is sans serif to read easily, and white to stand out against the background

-Background repeated from the previous banner showing the midnights album

-Text is sans serif, white and purple to match the album

-Links to her storefront are included in the text

-Background continues

-Images showing four different CDs similar to the vinyls

-Text is sans serif and white and purple

-Links to her storefront are included within the text

-Banner across page

-One side includes text explaining her tour, who is was presented by and her touring company

-The other side shows images of her 'eras' meaning each album she has brought out, with herself currently front and centre

-Hyperlinks to her tour page where you can book tickets, see previous tours and gives more detail

-Background is dark blue and grey

-Scroll across to see more videos

-Links to her youtube channel

-When hovering over the videos you can see the cast and crew

-Each thumbnail has been chosen to match the aesthetics of the videos

-Subscription pop-up at bottom of page

-Link to terms and conditions and privacy policy

-Text is white and sans serif to easily read